Case Study Youtube Platform
ISSUE: – A German car company needs to pitch their cars, parts and minor repairs to their clients
Setting up a YouTube Account for the Company – A YouTube account is pretty much similar and significant as having a solution center for an organization. We will construct a YouTube channel with the Company name, email, logo and a wallpaper. We will ensure that the Channel is well garnished with creative quality videos that talks about the organization.
We create a channel trailer – This will be the first thing people who are not subscribed grasps when they first visit the channel. It will be a short compilation of the company nature, products and services. Also, we will create featured videos – which is meant for subscribers of the channel. We will make use of our most recent video for this section or we can choose the video we want them to watch right away.
Add navigation sections – Followers need to navigate through the channel so, we will create themed playlists: uploads, live streams, and custom lists with reference to our client’s services.
Work on channel art – Creating a design for the YouTube channel to match the whole brand strategy and color book. maintaining the same patterns, colors, and fonts.
Get verified – A small gray checkmark next to a channel’s name means a lot, as it adds trust. It will let people know that the channel is the official representation of our client’s brand on YouTube. We will ensure that the company is verified by applying for it.
We will Provide Optimization for search
The title, description, and tags are being optimized so that viewers searching for related items will find the company content. We will ensure optimization for individual videos. SEO on YouTube works the same way as in Google, Bing, or any other search engine. Alternatively, we use tools which have YouTube in their primary focus.
We will adopt these into content-making
Create videos – Making cool video takes a lot of time, so, we have a dedicated YouTube team with creatives, they will take care of the video production and marketing, as well as building a community.
Create shorts – YouTube Shorts is a way for anyone to connect with a new audience using just a smartphone and the Shorts camera in the YouTube app. YouTube’s Shorts creation tools makes it easy to create short-form videos that are up to 60 seconds long with our multi-segment camera.
Livestreaming – YouTube live streaming allows you to reach your community in real time with tools like webcam, mobile, and encoder streaming.
Our team therefore, creates videos that explains the technicality and repairs of the cars in a step by step approach with the assistance of the company workers.